DESIGN

For this Patagonia rebrand, I reimagined the relationship between nature and the city—positioning the brand as a seamless bridge between performance wear and contemporary street culture. Informed by user interviews and research, the project blends Patagonia’s legacy of sustainability with elevated, urban-forward aesthetics. The result is a refreshed identity and apparel direction that merges the wild and the urban—built for exploration, designed for everywhere.

Just as planes carry us beyond boundaries, this transformative space reimagines what community can feel like. Once a courtyard of gray concrete and cold brutalism, it is reborn through the unlikely vessel of a repurposed airplane fuselage—refurbished into a coffee shop and creative hub named Jet Fuel. The structure introduces warmth, nature, and movement into an otherwise static environment, turning isolation into interaction. More than a café, the fuselage becomes a symbol of imagination and momentum—reminding students that art, like aviation, lifts us beyond the ordinary and propels us toward new horizons of shared creativity and collective experience.

I reimagined the classic sauce packet—transforming a disposable staple into a more sustainable and user-friendly experience. Made from naturally sourced materials and plant-based dyes, the redesigned hot sauce packet reduces environmental impact while improving functionality. Its form is engineered for a cleaner tear and a smoother, more controlled squeeze, eliminating mess and waste. By refining both material and interaction, this small but intentional redesign proves that even the most overlooked objects can be elevated through thoughtful design.

For The Standard Living, I was commissioned to design a limited-edition sweatshirt for a live DJ set featuring Ship Wrek. The piece was created as both merchandise and marketing—capturing The Standard’s identity while aligning with the style sensibilities of college students. Blending bold graphics with a clean, wearable silhouette, the design balanced brand visibility with authenticity, ensuring it felt less like promotional apparel and more like something students would genuinely choose to wear. The result was a statement piece that extended the energy of the event beyond the night itself, turning students into ambassadors for The Standard through everyday style.

As Merch Chair for Snow Club, I led the design and production of custom club apparel that captured both the energy of the slopes and the spirit of campus life. The t-shirts were designed with a strong collegiate aesthetic—clean typography, cohesive graphics, and a unified visual identity that members could proudly wear on and off the mountain. More than merchandise, the pieces functioned as a symbol of community, creating a consistent and recognizable presence for Snow Club while strengthening connection among its members.

Solar Combs is a portable energy solution inspired by nature’s most efficient architect: the beehive. Designed as a foldable, hexagonal solar battery, the product unfolds into a flower-like comb that captures sunlight through integrated panels, then collapses seamlessly into a compact, stackable form for easy transport. Its geometry maximizes surface area while maintaining simplicity and portability.

I developed both the product design and the full brand identity, positioning Solar Combs at the intersection of advanced technology and natural intelligence. The branding draws from the hexagonal logic of honeycomb structures—symbolizing efficiency, sustainability, and collective power—while embracing a sleek, high-tech aesthetic. The result is a product that feels both organic and innovative: a modular source of clean energy designed to power life wherever it moves.