THE STANDARD MERCHANDISE

For The Standard Living, I was commissioned to design a limited-edition sweatshirt for a live DJ set featuring Ship Wrek. The piece was created as both merchandise and marketing—capturing The Standard’s identity while aligning with the style sensibilities of college students. Blending bold graphics with a clean, wearable silhouette, the design balanced brand visibility with authenticity, ensuring it felt less like promotional apparel and more like something students would genuinely choose to wear. The result was a statement piece that extended the energy of the event beyond the night itself, turning students into ambassadors for The Standard through everyday style.