PATAGONIA REBRAND

For this Patagonia rebrand, I reimagined the relationship between nature and the city—positioning the brand as a seamless bridge between performance wear and contemporary street culture. Informed by user interviews and research, the project blends Patagonia’s legacy of sustainability with elevated, urban-forward aesthetics. The result is a refreshed identity and apparel direction that merges the wild and the urban—built for exploration, designed for everywhere.